Fear of God Partners with NBA, WNBA

Fear of God has announced a multi-year partnership with the NBA and WNBA, marking a significant crossover between high fashion and sports culture. This collaboration will produce a collection of apparel that honors iconic franchises, including the Boston Celtics, Chicago Bulls, and Los Angeles Lakers, blending Fear of God's minimalist aesthetic with team logos. Designer Jerry Lorenzo emphasized that basketball has long inspired the brand, reflecting its emotional and cultural significance. The debut collection will launch on Fear of God’s website on November 20, followed by a wider release through NBA channels on November 27. Additionally, Fear of God will collaborate with Adidas to launch a performance basketball sneaker this holiday season. This partnership aims to redefine fan merchandise, offering timely, stylish options for basketball enthusiasts worldwide.