Meghan Markle's As Ever Plans June Restock

Meghan Markle's lifestyle brand As Ever saw its initial product line—including jams, honey, tea, and crepe mix—sell out within an hour of launch. Following this, Meghan paused restocking to focus on quality control and brand stability, sharing her approach on her podcast 'Confessions of a Female Founder.' She emphasized a commitment to customer satisfaction and the importance of avoiding rushed releases. Despite the pause, As Ever later announced that popular products and new items would be restocked and launched later in June. Meghan also expressed gratitude for customer support and hinted at plans to expand beyond kitchen goods. The brand’s swift shift from pause to restock highlights the challenge of balancing rapid growth with high customer expectations.