Blake Lively's Brand Faces Trademark Lawsuit Amid Ongoing Legal Battles

Blake Lively is currently facing significant legal challenges both linked to her 2024 film It Ends With Us and her beauty brand, Blake Brown. She and co-star Justin Baldoni remain entangled in a contentious lawsuit related to the film, with allegations exchanged but no resolution in sight. Separately, Lively's holding company Family Hive LLC, which owns the Blake Brown brand, has filed a lawsuit against Utah entrepreneur Kimberlie Hamner over her trademark for Beauty by Blake, claiming it causes consumer confusion and damages Lively's trademark rights. Family Hive holds three pending trademarks for Blake Brown, including its name and logos, and argues Hamner's use of a similar brand name without permission could mislead customers. Despite these legal disputes, Lively recently expanded her Blake Brown product line, launching new hair and body mists inspired by customer feedback, emphasizing elegance and practicality in design. These developments place Lively's public image and business ventures under scrutiny as she navigates overlapping legal and professional challenges.