LG Launches xboom Audio Line with will.i.am

At CES 2025, LG launched a new audio product line named 'xboom by will.i.am', developed in collaboration with the musician and tech entrepreneur, who has been appointed as the brand's 'Experiential Architect'. The lineup includes three Bluetooth speakers – xboom Bounce, Grab, and Stage 301 – and xboom Buds, all featuring advanced AI capabilities like AI Sound, AI Lighting, and AI Calibration to enhance user experience. Each speaker is designed to deliver a balanced and warm sound profile, with the xboom Bounce promising up to 30 hours of battery life, while the Grab and Stage 301 cater to portability and party needs respectively. All products are equipped with a dedicated button linking to will.i.am’s RAiDiO.FYI platform for tailored infotainment. LG aims to position xboom as a culture-forward brand, intertwining technology and creativity to create a unique audio experience. This partnership signifies LG's ambition to reshape the audio market through innovative design and sound quality.