PepsiCo Increases Stake In Celsius To 11%, Acquires Rockstar Energy U.S., Canada

PepsiCo is significantly expanding its partnership with Celsius Holdings through a $585 million investment, increasing its ownership stake to approximately 11%. As part of the agreement, Celsius will take over the operations of PepsiCo's Rockstar Energy brand in the U.S. and Canada, while PepsiCo will integrate Celsius’s Alani Nu brand into its distribution network across these regions. Celsius will lead PepsiCo’s energy drink sector in the U.S., managing brands including Celsius, Alani Nu, and Rockstar Energy, with PepsiCo handling distribution for Celsius products. This deal builds on PepsiCo’s previous $550 million investment in 2022 for an 8.5% stake in Celsius, underscoring PepsiCo's strategic focus on expanding its footprint in the energy drink market. Additionally, PepsiCo plans to appoint an extra director to Celsius Holdings’ board to strengthen their collaboration. PepsiCo remains a dominant player in the global snacks and beverages market, with a diversified portfolio and significant international presence.