Robinhood Partners with 23XI Racing for NASCAR 2025

Robinhood has announced its entry into NASCAR by partnering with 23XI Racing, sponsoring drivers Bubba Wallace and Corey Heim for select events in the 2025 season. The partnership marks Robinhood's first venture into motorsports, with branding featured on Wallace's No. 23 Toyota and Heim's No. 67 Toyota. The deal includes at-track brand activations and premium experiences, along with branding on driver uniforms and team equipment. Robinhood aims to leverage its existing customer base, who are reportedly four times more likely to be NASCAR fans, to promote its financial services. The partnership was facilitated with the help of Klutch Sports Group and aligns with Robinhood's strategy to expand its presence in sports, following partnerships with NBA teams like the Miami Heat and Washington Wizards. 23XI Racing, co-owned by Michael Jordan and Denny Hamlin, sees this partnership as a growth opportunity for both the team and the sport.