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Thu, Jul 10, 2025
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Updated 337 days ago
Apple Withdraws Controversial Ad in Thailand
Apple Withdraws Controversial Ad in Thailand

Apple Withdraws Controversial Ad in Thailand

News summary

Apple has issued a public apology and removed its recent advertisement, part of 'The Underdogs' series, after it was criticized for portraying Thailand in an outdated and negative light. The 10-minute video, which garnered over 5.5 million views, depicted scenes of old transportation and shabby accommodations, leading many to accuse Apple of reinforcing stereotypes about the country. The ad was intended to showcase Thai culture positively, yet it featured sepia-toned footage that many viewers felt misrepresented modern Thailand. Thai officials, including Prime Minister Srettha Thavisin, initially praised the campaign as a potential tool for promoting tourism, but public backlash prompted a House committee to summon Apple executives for clarification. Critics have pointed out that the ad failed to reflect Thailand's modernization, with social media users contrasting its imagery with contemporary scenes of the country. Apple had previously disabled comments on the ad's YouTube page due to the overwhelming negative response.

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An Apple ad bombed in Thailand over complaints it makes the country look dated and shabby
343 days ago
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An Apple ad bombed in Thailand over complaints it makes the country look dated and shabby
343 days ago
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Coverage Details
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1
Center
0
Right
0
Unrated
0
Last Updated
337 days ago
Bias Distribution
100% Left

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An Apple ad bombed in Thailand over complaints it makes the country look dated and shabby
343 days ago
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Left
An Apple ad bombed in Thailand over complaints it makes the country look dated and shabby
343 days ago
Read Full Article
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