World Athletics Plans World Treadmill Championships

World Athletics is considering the establishment of a World Treadmill Championships to broaden the appeal of athletics and connect with millions of gym-goers who use treadmills. CEO Jon Ridgeon emphasized that both casual treadmill runners and Olympic athletes are part of the athletic community, stating the need to create products that cater to this demographic. The initiative is part of a broader strategy to develop the 'virtual running scene,' following the examples set by rowing and cycling, which already host global competitions using indoor equipment. World Athletics is reportedly finalizing a partnership with a technology provider to advance this concept. The move aligns with the growing popularity of fitness events, highlighted by a 1000% increase in participation in competitions like Hyrox and record applications for traditional running events such as the London Marathon. President Sebastian Coe noted the importance of embracing innovations like virtual competitions and Esports to keep athletics relevant and engaging.