Boots Reports Strong Black Friday Sales Surge

Boots reported an 8.1% increase in retail sales for the quarter ending November 30, 2024, largely fueled by a record-breaking Black Friday, which saw sales rise 20% during that week. The company's website experienced its highest-ever sales day, with nearly five orders placed per second at peak times. Digital sales surged by 23% year-on-year, contributing to 22% of total retail sales, while beauty and fragrance categories saw significant growth. Despite this success, Boots anticipates facing budget-related cost pressures in 2025, as indicated by managing director Anthony Hemmerdinger. The retailer is committed to its transformation strategy to further enhance customer experiences and sustain long-term growth. Boots is also mindful of the potential impact of tax hikes on employment and pricing, following a letter signed by major UK retailers expressing these concerns.