Dictionary.com Names '67' As Controversial 2025 Word of Year

Dictionary.com has named "67" (pronounced "six-seven") as its 2025 Word of the Year, a term that has surged dramatically in usage among Gen Alpha and teenagers, particularly in digital media and schools. Despite its widespread popularity, the word's meaning remains ambiguous and is often described as purposefully nonsensical or "brainrot" slang, used as an interjection or social signal without a fixed definition. The term likely originated from the 2024 drill song "Doot Doot (6 7)" by Skrilla and was further popularized through viral TikToks and references to NBA player LaMelo Ball. Teachers have found "67" disruptive in classrooms, leading some to ban it due to its incessant repetition, though it remains a badge of cultural connection for many youths. The accompanying hand gesture, with palms facing up and moving alternately, reinforces its use as a playful or ambiguous expression. While some interpret "67" as meaning "so-so" or "average," its main significance lies in its embodiment of the digital, algorithm-driven culture of Generation Alpha.