COS Ranks Among Top 10 Hottest Fashion Brands

Recent fashion trends highlight a revival of both boho and indie sleaze aesthetics, with Isabel Marant experiencing renewed popularity among style icons and consumers, as evidenced by surging search trends for the brand's key pieces. Simultaneously, high street label COS has broken into the Lyst Index's top ten hottest brands, surpassing luxury names and seeing significant demand increases driven by its minimalist, Instagram-friendly pieces and high-profile shows. Multi-brand retailers like Ssense are also shaping the fashion landscape with immersive experiences and curated selections that blend established and emerging labels. These shifts underscore the growing influence of accessible luxury and innovative retail approaches on global fashion consumption.