Rana Daggubati Invests in Kingdom of White

Actor Rana Daggubati has invested an undisclosed amount in Kingdom of White, India’s first all-white lifestyle brand, aiming to enhance its presence through an omnichannel strategy across the country. The brand currently operates over 20 retail stores in major Indian cities and maintains a strong digital presence on platforms like Myntra and Amazon. Daggubati expressed enthusiasm for the brand's unique narrative and commitment to quality, stating that it resonates with consumers who appreciate refined fashion. Co-founder Vineet Haralalka welcomed Daggubati to the team, highlighting the investment's role in accelerating the brand's growth and style offerings. The collaboration is seen as a significant step in Kingdom of White's mission to redefine the essence of wearing white with versatile and timeless designs. This partnership reflects Daggubati's ongoing interest in investing in unique brands with compelling stories.