Harley-Davidson Faces Q4 Loss, Shares Drop 2%

Harley-Davidson reported a significant financial downturn in Q4 2024, with a 34.7% decrease in sales year-on-year to $688 million and a GAAP loss of $0.93 per share, falling short of Wall Street's expectations. The downturn is attributed to cyclical headwinds, including high-interest rates impacting consumer confidence, as noted by CEO Jochen Zeitz. The company experienced a 35% decline in consolidated revenue, driven by a 47% drop in its motorcycle segment, although there was some growth in the U.S. Touring segment and the HDFS segment. Despite the challenges, Harley-Davidson's Hardwire strategy aims to strengthen its market position for future opportunities. Looking ahead, the company expects 2025 motorcycle revenue to be flat or decline up to 5%. Shares of Harley-Davidson fell 2% in premarket trading following these results.