Intuit Launches National Financial Literacy Forum Series at Super Bowl LIX

Intuit, in partnership with the NFL's Inspire Change initiative and the New Orleans Saints, launched a nationwide Financial Literacy Forum series aimed at enhancing financial literacy among young Americans. The first event took place on February 4, 2025, during Super Bowl LIX festivities in New Orleans, engaging around 400 high school students in interactive learning sessions covering budgeting, credit, and taxes. The forum featured a panel discussion with notable athletes like Demario Davis and Flau’jae Johnson, who shared their personal experiences regarding financial literacy. This initiative is part of Intuit's goal to empower 50 million students with essential financial skills by 2030, demonstrating a commitment to economic empowerment. Following the New Orleans event, similar forums are scheduled in cities including San Francisco, Washington D.C., and Los Angeles. Additionally, an