Tennis Fashion Surges at 2025 US Open with Luxury Brands, Athlete Deals

Tennis and fashion have become deeply intertwined, with more players signing lucrative deals beyond traditional sportswear brands and embracing luxury labels like Gucci, Louis Vuitton, and Dior. Players such as Jack Draper and Frances Tiafoe have moved from major brands like Nike to emerging or luxury brands, seeking greater visibility and roles as brand faces in advertising campaigns. The U.S. Open has embraced this trend by investing heavily in fashion promotion, providing players with luxury outfits for public appearances to amplify exposure. The tournament also showcased a strong fashion statement with many top players, including Naomi Osaka, sporting bold, elaborate outfits often featuring crystals and signature colors like red, symbolizing a growing style movement in tennis. This synergy between tennis and fashion coincides with New York Fashion Week, further highlighting tennis as a platform for style innovation and cultural influence. Luxury partnerships are no longer rare, with brands actively courting top athletes, elevating tennis into a new fashion frontier that attracts both sports and casual fans.