FIFA Plans Dynamic Pricing for 2026 World Cup Tickets

FIFA plans to implement a controversial dynamic pricing strategy for ticket sales at the 2026 World Cup, potentially causing prices for high-demand matches, including the final, to reach thousands of pounds. This model, already used for the upcoming Club World Cup and inspired by pricing tactics from major U.S. events and the Oasis reunion concerts, adjusts ticket prices based on demand, which may price out many fans. However, tickets allocated to official supporters' clubs of the host nations—the USA, Canada, and Mexico—will not be subject to dynamic pricing. FIFA will receive all ticket revenue directly, rather than it going to venues or local organizers, marking a shift from previous tournaments. Critics argue that this approach exploits fans and could lead to accusations of price gouging, raising concerns about the increasing commercialization and Americanized influence in football ticketing. Despite the backlash, FIFA defends the measure as standard practice for major events in the U.S., while fans await further details as general sales are expected to begin in late 2025.