Airbnb Appoints Rebecca Van Dyck CMO Amid Major Transformation

Airbnb has appointed Rebecca Van Dyck as its new Chief Marketing Officer as part of a significant strategic transformation to expand beyond vacation rentals into broader travel services and experiences. Van Dyck, who previously held senior roles at Meta, Apple, Levi Strauss, and Wieden+Kennedy, will lead marketing, research, and creative teams, working closely with product development and reporting to Hiroki Asai, who transitions to the newly created role of Chief Experience Officer. Asai will continue overseeing marketing, design, product, and community teams with a focus on enhancing the end-to-end experience for guests and hosts. Airbnb CEO Brian Chesky highlighted that this leadership change aligns with the company’s evolution into a comprehensive travel and lifestyle platform, emphasizing the launch of new businesses like Airbnb Services and an updated Experiences feature within their app. Additionally, Airbnb has appointed Aahana Dhar as Head of Communications for India and Southeast Asia to lead communications strategy in key growth markets. These moves underscore Airbnb’s efforts to reposition itself as more than just an accommodation provider, aiming to compete with hotels by offering professional services and unique local experiences.