Big Ten Reports $928 Million Revenue for 2024, Projected Over $1.2 Billion for 2025

The Big Ten Conference reported over $928 million in total revenue for the 2024 fiscal year, marking a 5.5% increase from the previous year, and distributed about $63.2 million to each of its 12 longest-standing member schools. This growth is attributed to the start of new, lucrative television agreements, though the full revenue impact will be seen in the 2025 fiscal year as new members and TV deals take effect. With the addition of UCLA, USC, Oregon, and Washington, Big Ten revenue for 2025 is projected to rise significantly, potentially reaching between $1.2 billion and $1.4 billion, keeping the conference ahead of the SEC in both total revenue and per-school payouts. Most member schools are expected to receive around $75 million each in 2025, except for Oregon and Washington, whose shares are being phased in. For comparison, the SEC reported $840 million in revenue and about $52.5 million in average per-school distributions in its latest records. The Big Ten is also notable for large executive compensation, including significant bonuses paid to former commissioners.