NBA Returns to NBC in $27B Media Deal Amid Broadcast Challenges

The NBA returned to NBC for the 2025-26 season under an 11-year, roughly $76 billion media rights deal, marking the league's comeback to the network after more than two decades. The opening night featured two nationally broadcast games on NBC and Peacock, including a matchup between the Oklahoma City Thunder and Houston Rockets, followed by the Los Angeles Lakers hosting the Golden State Warriors. Despite the high anticipation and nostalgic elements like the return of the 'Roundball Rock' theme and Michael Jordan as a contributor, NBC's broadcast began with technical difficulties, including microphone and audio issues during the "NBA Showtime" pregame show. The network quickly resolved these glitches, but the rocky start was noted by fans and critics alike. NBC is investing heavily in this deal, committing $2.5 billion annually, which exceeds what it pays for NFL rights, leading to internal concerns about the financial viability of the agreement in the near term. However, NBC executives emphasize that the deal is a long-term strategic move expected to benefit the company despite the initial losses.