NCAA Seeks Dismissal of Reggie Bush Lawsuit

The NCAA, along with the Pac-12 and USC, is seeking to dismiss former USC running back Reggie Bush's lawsuit claiming past compensation for his name, image, and likeness (NIL) rights, citing the statute of limitations. Bush, who filed the suit in September, argues that the NCAA and his former school profited significantly from his NIL during his college career without compensating him. However, NCAA lawyers contend that Bush's claims are at least 15 years too late, as they argue his allegations accrued no later than 2005. They describe his lawsuit as legally insufficient, containing sparse details beyond a summary of his playing career. Additionally, the NCAA points out that Bush has previously been part of a class action that addressed similar claims, making his current lawsuit unjustifiable. A hearing on this matter is scheduled for November 7, 2025.