Shopify shuts down Kanye West's Yeezy site after Nazi T-shirt sales

Kanye West's online store for his Yeezy fashion brand was shut down by Shopify after he began selling T-shirts featuring a swastika, a symbol associated with Nazi Germany. The store faced backlash for promoting this controversial merchandise, which was only available for a brief period before Shopify enforced its terms of service, stating that the merchant did not conduct genuine commerce. Critics, including the Anti-Defamation League, condemned West's actions as anti-Semitic and harmful, pointing out that the swastika remains a powerful symbol of hate. West's controversial promotion of the T-shirt included a Super Bowl advertisement, which drew attention shortly before the store's closure. Following this incident, West also deactivated his X account amid public outrage over his antisemitic remarks and behavior. The rapid shutdown and the nature of West's merchandise have sparked discussions about the responsibilities of e-commerce platforms in monitoring content.