Irish actor Jamie Dornan has been announced as the new face of Diet Coke, replacing supermodel Kate Moss. Dornan has filmed a major advertising campaign at a lido in South London, with the deal reportedly worth millions. The campaign aims to evoke nostalgia as Coca-Cola revives its iconic 'Diet Coke Break' ads that originally featured actor Lucky Vanous, iconic in the 1990s. Coca-Cola is investing heavily in this relaunch, with plans for extensive promotion through TV, billboards, and social media. While Moss previously served as the brand's creative director, insiders believe Dornan's involvement will reinvigorate the brand's appeal. The marketing strategy is expected to resonate with both new and nostalgic audiences alike.