Perks Plans Global Expansion Amid Footwear Growth

Sashiko Gals, a project initiated by the Japanese company Moonshot, has emerged in the wake of the 2011 tsunami to help victims by upcycling secondhand sneakers. Each pair, crafted using traditional sashiko stitching, can take up to two weeks to complete and sells for approximately $1,332. Meanwhile, Nike has launched a new Linen edition of the Air Force 1 Low sneaker to honor Kobe Bryant's legacy, featuring a colorway that reflects his Minneapolis Lakers roots. The sneaker design emphasizes emotional connections with consumers through storytelling and heritage. In the broader footwear industry, brands like Perks are redefining premium footwear by combining craftsmanship with modern techniques, while also expanding their collections to include women’s shoes. As the market evolves, companies continue to adapt by offering unique, quality products that resonate with cultural identities and personal stories.