Athletes, particularly footballers and NFL players, are increasingly focusing on personal branding and entrepreneurship as they plan for life after their sports careers. Ruben Dias, a Manchester City defender, is among those leveraging their social media presence to build a legacy beyond football, collaborating with commercial strategists to define his brand. Meanwhile, former NFL players like Marshawn Lynch and John Elway have successfully transitioned into business, launching ventures ranging from clothing lines to restaurants, and even wine brands. The trend highlights a shift in mindset where athletes are not only concerned with on-field success but are also investing in their futures through various entrepreneurial endeavors. Travis Kelce exemplifies this lifestyle, showcasing his luxury real estate investments and personal brand through various business ventures. Overall, the narrative emphasizes the importance of retirement planning and the diverse paths athletes can take post-career.