The 133rd Durand Cup Trophy's showcase and roadshow have been held in various cities like Tura, Shillong, Jamshedpur, and Kokrajhar, generating excitement among football enthusiasts. Meghalaya and Jharkhand are hosting the prestigious tournament for the first time, with key dignitaries participating in the events. The Indian Armed Forces and local governments have supported these initiatives to promote football in the region. The tourneys aim to bring communities together and provide a platform for local teams to compete on a national level, fostering a love for the sport in these areas.