Prime Big Deal Days Live — Second 2025 Event

Amazon’s Prime Big Deal Days is now live and is the company’s second Prime Day event of 2025, offering deep, time-limited discounts for Prime members. Deals span kitchen, home, tech, beauty and gaming, with standout bargains reported on Ninja appliances, Le Creuset Dutch ovens, Rubbermaid and ThermoPro items, Bose Ultra Open earbuds and iPad discounts. Gaming shoppers can find major price cuts — including a large discount on Persona 3 Reload — and some beauty staples such as CeraVe are on sale for the first time. Amazon is also promoting services during the event (Prime members can get Amazon Music Unlimited for £0.99 for four months; non-members three months). Many offers are region- and time-limited (regional end dates run through Oct. 7–13), so shoppers should track prices and ensure Prime access while deals last.