Newcastle United Plans Fan Consultation for Club Badge Redesign

Newcastle United plans to update their club crest for the 2026-27 season to better suit global digital branding needs while preserving the club's heritage. The current badge, in use since 1988, features intricate designs based on the city's coat of arms that do not translate well in digital formats, prompting the move to refine and revive the existing emblem rather than overhaul it completely. The club has launched a consultation process involving season ticket holders and members through a survey to gather opinions on which elements of the badge should be retained or updated. Despite some fan disappointment, especially amid potential stadium changes, the club emphasizes that the update aims to carry forward the club's story with pride and clarity across kits, screens, and merchandise. The Fan Advisory Board has been consulted, recommending minimal changes and endorsing a thoughtful evolution shaped by supporters' voices. This will be Newcastle's first significant badge change in nearly four decades, reflecting their ambitions to grow internationally and maintain a unifying symbol in a changing football landscape.