Puma Signs Long-Term Deal with Portuguese Football Federation

PUMA has secured a significant long-term partnership with the Portuguese Football Federation (FPF), set to commence on January 1, 2025, marking the end of Portugal's 27-year relationship with Nike. This new agreement includes outfitting all of Portugal's national teams across various formats, including men's, women's, youth, futsal, beach soccer, and eSports. PUMA CEO Arne Freundt expressed excitement over partnering with such a popular team, especially with major tournaments like the 2026 World Cup on the horizon. FPF President Fernando Gomes highlighted PUMA's engaging approach with fans and the potential for an innovative product range. This partnership positions Portugal as PUMA's top national team, expanding its roster that includes several other countries. The deal is particularly noteworthy as it raises questions about the future of Cristiano Ronaldo, a long-time Nike athlete, in light of this new affiliation.