Tottenham Hotspur Enforces Full Name Usage by Media

Tottenham Hotspur has formally requested broadcasters to stop referring to the club simply as 'Tottenham,' instead using their full name or the nickname 'Spurs.' This directive was communicated via an email circulated to global Premier League broadcasters on February 10, emphasizing that the name 'Tottenham' refers to the area, not the club. The club has maintained this policy since 2011, though it recently reiterated the stance following a brand refresh. The email, first reported by The Athletic, aims to bolster the club's brand identity and distinguish it from geographical references. Broadcasters have already begun adhering to this request, as seen in recent Sky Sports coverage.