Emma Roberts has attributed the poor critical reception and box office performance of Sony's 'Madame Web' to internet culture and social media, particularly TikTok, which she believes turned the film into a joke. Despite the film starring notable actors like Dakota Johnson, Sydney Sweeney, and Roberts herself, it barely made $100 million and was widely ridiculed online. Roberts expressed her admiration for the film and its director, S.J. Clarkson, and stated that the unpredictability of audience reception makes it difficult to ensure a movie's success. She remains undeterred by the negative feedback, emphasizing that the timing and public perception play significant roles in a movie's success. This sentiment is echoed by the recent trend where films gain belated popularity on social media platforms despite initial failures.