Johnnie Walker Launches Limited Edition Blue Label with Rahul Mishra for Indian Festive Season

Johnnie Walker Blue Label has launched a limited edition bottle designed by celebrated Indian fashion designer Rahul Mishra to celebrate the Indian festive season. Mishra, known for his expertise in embroidery, color mastery, and commitment to slow fashion and supporting local artisans, created the design inspired by native Indian flora and fauna, symbolizing 'bright beginnings' and festive abundance. The collaboration reflects a shared philosophy of craftsmanship and sustainability, with Johnnie Walker's Master Blender, Dr. Emma Walker, praising Mishra's thoughtful artistry as a fitting tribute to the heritage and quality of the whisky. The Blue Label blend remains the same but is bottled at a higher ABV in select markets to enhance flavor intensity. This limited edition will be available in Australia from September 21, 2025, and featured in international celebrations throughout October and November. The design and whisky together embody luxury, cultural celebration, and mindful craftsmanship.