Fox Sports Adds Barstool Sports Founder Dave Portnoy to College Football Coverage

FOX Sports has announced a broad partnership with Barstool Sports, bringing founder Dave Portnoy on as a regular contributor to its college football pregame show, Big Noon Kickoff. The deal also includes a daily two-hour studio program on FS1 featuring Barstool personalities alongside FOX Sports talent, with content expanding across FOX's digital platforms. FOX Sports CEO Eric Shanks praised Barstool's unique brand and loyal fanbase as a natural fit for reaching a new generation of sports fans. Portnoy, known for his outspoken style and passion for college football, will join a star-studded lineup including Urban Meyer, Matt Leinart, and Brady Quinn, and is expected to add a bold voice to the show. The partnership marks a significant mainstream television collaboration for Barstool, with ambitions to challenge ESPN's College GameDay and Pat McAfee's presence. Portnoy expressed enthusiasm about the deal, highlighting FOX Sports as a TV partner that believes in Barstool, and plans include further coverage expansions into college basketball and horse racing.