Baltimore Ravens quarterback Lamar Jackson is challenging Dallas Cowboys great Troy Aikman's attempt to trademark the use of the number '8' on apparel and bags. Jackson, who owns or has applied for multiple trademarks related to the number, argues that Aikman's use of 'EIGHT' would likely cause confusion among consumers. Jackson's legal team asserts that he has invested significant time and resources in promoting the number in connection with his brand, thus making it synonymous with his identity. FL101 Inc., the company behind Aikman's products, already has trademarks for 'EIGHT' on various items including beer and beach towels. Aikman, who wore No. 8 throughout his career, humorously suggested resolving the issue over a beer. The response from FL101 is due on August 18.