Duke University Criticizes HBO's 'The White Lotus' for Unapproved Branding

Duke University has expressed its discontent with HBO's 'The White Lotus' after a controversial scene featured a character, Timothy Ratliff, played by Jason Isaacs, contemplating suicide while wearing a Duke T-shirt. The university criticized the show's use of its branding without permission, stating that the imagery is troubling and does not align with their values. Frank Tramble, Duke's vice president for communications, emphasized that suicide is a significant issue on college campuses and noted that the university is using this moment to promote mental health awareness. The scene has sparked memes on social media, particularly in the context of Duke's participation in the NCAA tournament. Duke is competing against Arizona in the Sweet 16, and the timing of the backlash has led to further online discussions about the university's branding. Despite appreciating artistic expression, Duke insists that the portrayal creates confusion regarding an endorsement or affiliation with the show.