Plum Commits INR 200 Cr to Expand Digital Healthcare Services in India

Bengaluru-based insurtech startup Plum is transforming into a healthcare-first platform with a committed investment of INR 200 crore (approximately USD 25 million) over the next five years to expand beyond traditional insurance into full-stack digital health services. Central to this shift is the launch of Plum Health Checkups, an at-home screening service incorporating over 200 biomarkers, AI-driven reports, and follow-up consultations aimed at early detection and prevention of chronic illnesses such as diabetes, heart disease, and cancer. Supported by a telehealth infrastructure that facilitates around 100,000 consultations annually, Plum's new health services will cover diagnostics and care management across 4,000 pin codes. The company has appointed Prayat Shah, founder of Wellthy Therapeutics, to lead its healthcare vertical, leveraging his expertise in managing chronic conditions through digital care programs. Plum expects healthcare to contribute 30–40% of its future B2B revenue, investing heavily in technology, talent acquisition, and partnerships to scale its offerings. This strategic pivot reflects Plum's ambition to proactively address rising undiagnosed chronic health risks among working professionals in India.