USC Study Finds HBO Max's The Pitt Influences Viewers' Medical Decisions

The HBO Max medical drama "The Pitt" has had a significant real-world impact on viewers' perceptions of the medical industry and influenced their personal healthcare decisions. Research by the USC Norman Lear Center found that viewers were more likely to register as organ donors and make informed end-of-life care plans after watching the series, which is praised for its medical accuracy and realistic portrayal of healthcare professionals' stress and systemic issues like understaffing. The show benefited from expert advisors provided by the Hollywood, Health & Society program, enhancing its authenticity and educational value. At the 25th annual Norman Lear Awards, where "The Pitt" received the Culture of Health Award, the study results were highlighted, emphasizing television's power to foster public understanding and inspire health-related actions. The awards, renamed in honor of Norman Lear, celebrate TV programming that addresses critical social issues, reflecting his vision of connectedness and diversity. Overall, "The Pitt" demonstrates how purpose-driven storytelling can move beyond entertainment to effect meaningful social change in healthcare awareness and behavior.