Burberry appoints Charlotte Baldwin as chief information officer

Burberry has appointed Charlotte Baldwin as its new chief information officer, set to join at the end of March. Baldwin, currently the global chief digital and information officer at Costa Coffee, will lead Burberry's global technology team and report directly to CEO Joshua Schulman. Schulman praised Baldwin as a highly experienced leader with a proven track record in large-scale digital transformation. This appointment is part of Schulman's broader strategy to strengthen Burberry's leadership team, following several key hires since he assumed the CEO role. Despite recent challenges, Burberry reported a smaller than expected 7% decline in third-quarter retail revenue, indicating ongoing efforts for strategic growth. Baldwin's diverse background includes senior roles at Bupa Insurance, Freshfields Bruckhaus Deringer, Pearson, and Thomson Reuters.