Amazon Shuts Down Prime Try Before You Buy

Amazon is shutting down its 'Prime Try Before You Buy' service on January 31, 2025, as part of broader cost-cutting efforts that have included layoffs and closing other initiatives. Launched in 2017, the service allowed Prime members to try on items before purchase, but it was limited to a small selection of products. Customers are instead adopting Amazon's AI-powered tools like virtual try-on and personalized size recommendations for online shopping. The decision reflects Amazon's strategic shift towards utilizing technology to manage logistics and reduce high return rates, a significant cost factor for the company. This move aligns with CEO Andy Jassy's focus on efficiency and cost management across Amazon's operations. Prime members will still retain access to Amazon's regular return policies for clothing purchases.