USC football players Zion and Zachariah Branch have made history by becoming the first college athletes to sign NIL deals with Jordan Brand. This groundbreaking partnership places the Branch brothers alongside NFL stars like Dak Prescott and Jalen Hurts, marking Jordan Brand's entry into the NIL landscape. The brothers, who play as a safety and wide receiver respectively, will wear the brand off the field while continuing to sport Nike on-field due to USC’s existing agreement. Both players had impressive seasons, with Zachariah earning several All-American honors as a freshman and Zion returning strong from an injury. Represented by Excel Sports Management, the brothers also have deals with other brands like C4 Energy, Gillette, and Honey Stinger.