Taylor Swift Regains Masters Ownership in Historic $360M Deal

Taylor Swift has made history by becoming the first recording artist to have every album in her discography stream over 2 million times on Spotify in a single day, marking a new milestone in music streaming. This achievement followed her announcement of a $360 million deal to regain ownership of the masters of her first six albums, ending a long-standing battle over artist rights and control. Swift's album "Reputation" surged to No. 1 on the iTunes chart following the news, while her entire catalog simultaneously charted within the U.S. iTunes Top 100, demonstrating her continued dominance and fan loyalty. She expressed deep gratitude toward Shamrock Capital for their fair handling of the purchase and celebrated reclaiming her creative work as a personal and emotional victory. Her partner, NFL star Travis Kelce, publicly showed support, and fellow artists and fans alike praised the business move as a win for musicians' ownership rights. Despite not releasing new music since April 2024, Swift achieved the biggest streaming day for a female artist this year with 65 million Spotify streams, fueling speculation about a potential new album release later in the year.