Lamar Jackson Withdraws Trademark Challenge Against Troy Aikman

Lamar Jackson and Troy Aikman have resolved their year-long trademark dispute over the use of the number eight for branding purposes. Jackson initially challenged Aikman's trademark applications for the word "EIGHT," arguing it could cause consumer confusion with his own "ERA 8" trademarks. However, Jackson withdrew his opposition "with prejudice," preventing future challenges on the same grounds, although the withdrawal was made without Aikman's consent, indicating a likely favorable outcome for Aikman. Both parties agreed to a confidential settlement, allowing them to continue using their respective number eight branding without ongoing legal conflict. This resolution ends a rare legal clash between a current NFL star and a Hall of Fame legend, clarifying the marketplace for fans and apparel retailers. Jackson remains focused on his NFL career, while Aikman continues his role as a Monday Night Football commentator.