PepsiCo Unveils First New Logo in Nearly 30 Years Signaling Strategic Transformation

PepsiCo has unveiled its first new corporate identity since 2001, marking a major shift away from its traditional Pepsi-centric branding to emphasize its broader portfolio of over 500 brands and a focus on health, sustainability, and consumer-centricity. The new logo features a white lowercase "p" surrounded by colorful abstract shapes symbolizing food and grains, drinks and water, positive environmental impact, and consumer happiness, paired with a tagline "Food. Drinks. Smile." and a modern lowercase font. This rebranding reflects PepsiCo's strategic transformation from a cola-focused company to a diversified food and beverage empire, coinciding with initiatives like sustainable agriculture in Brazil and a refreshed product line-up that leans towards healthier options. While the redesign has been praised for aligning with PepsiCo's evolving business and environmental goals, some branding experts view it as a retreat from the iconic Pepsi legacy, noting the irony in distancing the corporate brand from its flagship soda's identity. The company aims to communicate its vision for 2025 and beyond, highlighting optimism, ambition, and a commitment to people and the planet through this visual and strategic overhaul.