Love Island USA Season 7 Breaks Peacock Streaming Records

Season 7 of Love Island USA became Peacock's most-watched original season ever, amassing an extraordinary 18.4 billion minutes of viewing across all devices during its six-week run. The show attracted a notably young audience, with over half of viewers under 35 and nearly half being first-time viewers to the franchise, contributing to its broad appeal. Mobile viewership accounted for around 30% of total watch time, underscoring the show's resonance with younger, mobile-savvy viewers. Social media engagement was exceptional, with the show generating over 1.7 billion video views on TikTok and 2.2 billion impressions on platforms like Instagram, YouTube, Facebook, and X, further expanding its cultural impact. Despite its success, Season 7 was marked by controversies, including the removal of contestants due to past racial slurs. The finale crowned Amaya Espinal and Bryan Arenales as winners, and Peacock plans to extend the franchise with a reunion special and a new season of Love Island Games later in the year.