Chanel Launches Cruise 2024-2025 Collection in Hong Kong

Chanel staged a replica of its Cruise 2024-2025 collection in Hong Kong, marking its first fashion show in the city in 18 years, attracting around 2,000 guests including celebrities like Penélope Cruz and G-Dragon. The collection, designed by the recently departed Virginie Viard, showcased light tweed suits and summery dresses, embodying an 'underwater reverie' theme. The event took place at the Hong Kong Design Institute and featured a short film directed by Audrey Diwan, highlighting the region's nightlife and culture. Chanel's emphasis on the Asian market comes amidst a luxury market slowdown, with the brand's president reinforcing the importance of maintaining strong connections with clientele. The return to Hong Kong underscores the city's role as a key luxury destination, despite recent challenges. Chanel's future collections will be handled by its in-house team until a new creative director is appointed.