GameStop Stapler Auction Nears $250K for Charity After Nintendo Switch 2 Damage

GameStop is auctioning off the infamous stapler responsible for puncturing Nintendo Switch 2 consoles during the product's launch, turning a viral mishap known as "Staplegate" into a charitable opportunity. The auction includes the stapler, a Nintendo Switch 2 console that was damaged and later repaired, the console's box with stapler marks, and the carefully removed staple, with proceeds benefiting Children’s Miracle Network Hospitals. GameStop CEO Ryan Cohen has added a humorous and personal element by pledging to include his underwear if bids surpass six figures and promising to personally deliver the items and take the winner to McDonald's if the auction reaches seven figures. The auction has attracted nearly 300 bids and surpassed six figures, highlighting how the company embraces the incident as a form of corporate accountability and marketing. This unusual approach has garnered significant media attention and turned an unfortunate event into a charitable and buzzworthy campaign. The Nintendo Switch 2, retailing for $499, had faced delays and high anticipation, making the stapler incident particularly notable among the gaming community.