Dyson Launches First Hair Care Products

Dyson has officially launched its first-ever hair-care products, the Chitosan Pre-Style Cream and Post-Style Serum, which are tailored to work with its existing styling tools. Priced at $60 each, these products utilize chitosan, a macromolecule derived from oyster mushrooms, to provide flexible hold and shine without the crunch often associated with styling products. The Pre-Style Cream is designed to fight frizz and enhance shine, while the Post-Style Serum protects hair against humidity and locks in styles for up to 12 hours. Both formulations are suitable for all hair types and engineered with Triodetic technology to support hair movement. The launch represents Dyson's continued expansion into the beauty market, building on its previous successes with hair styling devices. Dyson's founder, James Dyson, emphasized the rigorous research behind these products, reflecting a decade of investment in hair health.