The International Cricket Council (ICC) has launched a social media moderation tool ahead of the Women's T20 World Cup 2024 to create a safer online environment for players and fans. This initiative, developed in collaboration with GoBubble, uses AI technology to monitor and remove toxic content such as hate speech and harassment from official and player social media channels, thereby protecting mental health and promoting inclusivity. Over 60 players have opted into this programme, which allows them to hide harmful comments, creating a more positive space for engagement. Finn Bradshaw, ICC head of digital, emphasized the dedication to fostering a supportive atmosphere for all participants. South African player Sinalo Jafta highlighted the importance of this protection, noting the negative impact of online scrutiny on players. The tournament commences in Sharjah on October 20, featuring additional interactive features for fans to engage with the event.