Amazon Launches 15-Minute Delivery Trials in India

Amazon has launched trials for a quick commerce service in India, aiming to deliver groceries and essentials within 15 minutes, starting in Bengaluru. This initiative is part of a broader strategy to enhance convenience, selection, and value in the fast-growing $6 billion quick commerce market, currently dominated by competitors like Zomato's Blinkit and Flipkart's 'Flipkart Minutes'. Samir Kumar, Amazon India's country manager, emphasized that the service will primarily focus on high-frequency essentials rather than high-value items. The project, internally dubbed 'Project Tez', is designed to leverage Amazon's established grocery delivery infrastructure and further solidify its presence in India's competitive e-commerce landscape. With other players like Myntra and Reliance also entering the quick commerce space, Amazon's move marks a significant step in responding to the increasing demand for rapid delivery services in the region.