YouTube Golf Brand Good Good Plans Title Sponsorship for 2026 Austin PGA Tour Championship

The PGA Tour will host a new tournament in Austin, Texas, sponsored by the YouTube golf brand Good Good, marking its first official PGA Tour partnership. The Good Good Championship is set to debut November 9-15, 2026, at the Omni Barton Creek Resort & Spa's Fazio Canyons Course, a venue hosting its first PGA Tour event. Good Good, launched in 2020 with nearly 2 million YouTube subscribers, aims to engage younger golf fans by combining social and live communities through this multi-year deal. The tournament will be part of the FedExCup Fall Series and televised on Golf Channel and ESPN+'s streaming service, reflecting the PGA Tour's efforts under CEO Brian Rolapp to rejuvenate its fall schedule and attract new audiences. The partnership follows Good Good's recent $45 million funding round, including investment from Peyton Manning's Omaha Productions, highlighting the growing influence of digital-first golf brands in professional golf. This event also marks the PGA Tour's return to Austin since the discontinuation of the WGC Match Play in 2023, with hopes to bring fresh exposure and fan engagement to the sport during the competitive fall season.