Instagram Tests Repost Feature on Feed, Expands Content Sharing

Instagram is testing a new repost feature that will allow users to share others' posts directly to their feed, similar to the reshare functionality on platforms like X and Threads. This feature, in development since 2022, aims to enable users to combine original content with others' posts to express their views, potentially boosting content visibility and giving proper credit to creators. While the ability to share posts to Stories already exists, the repost button for feed posts would be a notable new addition, reducing reliance on third-party apps for reposting. Some users may find this addition overwhelming given Instagram's already crowded interface with Stories, Reels, DMs, Notes, and ads, but it could become a valuable tool for amplifying content. Meta has confirmed the feature is in testing but has not provided details about a full rollout. The introduction of reposting aligns Instagram with other social networks that have long embraced this functionality to enhance content sharing and discovery.